Welcome to Baines Associates

We are a marketing agency specialising in marketing planning, marketing research and communications. The agency specialises in the interface between market research and strategic marketing. In addition, through its network of practitioner and academic associates, Baines Associates specialises in evaluating the knowledge base in a given area of marketing theory and its application in practice. In particular, we focus on the following areas:

• Market research projects:

especially market segmentation and positioning

• Marketing communications:

especially marketing communication effectiveness testing through focus groups and depth interviewing

• Public relations planning:

especially for the public sector and local government

• Marketing planning:

especially operational and strategic marketing plan development and production and senior management coaching and training/development

• Marketing training and development:

particularly at manager/senior manager level across a variety of areas in marketing as requested