Paul has co-written and co-edited the following books (Click on a book to buy or view more information):
Marketing
Marketing is the first truly integrated print and electronic learning package for introductory marketing modules. It comprises: a textbook packed with learning features, combining authority and a lively and engaging writing style and a diverse range of electronic resources matched perfectly to the content of the textbook, available on the book's Online Resource Centre and instructors' DVD.
Baines, P.; Fill, C. and Page, K. (2008), Marketing Principles, Oxford : Oxford University Press (with associated DVD and website www.oxfordtextbooks.co.uk/orc/baines)
Contemporary Strategic Marketing
An extremely fluent and effective text designed to be a complete resource for single semester modules, this book has a unique combination of text, case studies and readings - as well as a comprehensive companion website, new for this edition.
Brennan, R.; Baines, P., Garneau, P. and Vos, L. (2008), Contemporary Strategic Marketing, 2nd Edition, Basingstoke : Palgrave Press.
Explaining Labour's Landslip
Explaining Labour's Landslip is the true story of what happened (and, importantly, what didn't happen) in the 2005 British General Election, told by three men who know the most about it. MORI polling experts Bob Worcester and Roger Mortimer, together with political marketing analyst Paul Baines, have combined to provide a truly in-depth look at the myths and realities of the May 2005 election.
Worcester , R.M.; Mortimore, R. and Baines, P. (2005), Explaining Labour’s Landslip, London : Politicos Publishing.
Public Relations: Contemporary Issues and Techniques
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.
Baines, P.; Egan, J. and Jefkins, F. (2004), Public Relations: Contemporary Issues and Techniques, Butterworth-Heinemann, Oxford.
Introducing Marketing Research
Baines and Chansarkar have written an introductory text for marketing and marketing research students. In addition, the text will appeal to marketing research practitioners new to the industry and marketing managers who commission research projects in the course of their work.
Baines, P. and Chansarkar, B. (2002), Introducing Marketing Research, Wiley Press, Chichester.
